The Heights
ROLE | Digital Graphics and Video Assistant
Overview
The Heights Merchants Association BIA is a Business Improvement Area in Burnaby that consists more than 330 merchants. The HMA is responsible for promoting the heights as well as proving services to all of its merchants.
Memorable Contributions
Crave the Heights
- Led the branding initiative for Crave The Heights 2018, involving poster design, merchant guide and participation form redesign, creation of restaurant menus, both print and digital artwork, and development of advertising materials.
Hats Off Day
- Contributed to content creation and maintenance for print materials and the website, while also capturing and posting photos on social media platforms throughout the event. These efforts resulted in high attendance and positive feedback from attendees.
Crave the heights
As part of my role at HMA, I spearheaded the branding efforts for “Crave the Heights,” an annual neighborhood dining showcase in the Heights area. My responsibilities encompassed a wide array of tasks, from designing the event’s visual identity to creating promotional materials for sponsors. The objective was to develop a modern, simple, and aesthetically pleasing brand that would capture the attention of the target audience effectively.
Approach
I planned and executed the visual branding for a community event, focusing on a cohesive experience across print and digital touchpoints. I designed the event poster in Adobe Illustrator using a centered layout, strategic opacity, and selected imagery to highlight key information. Limited time prevented individual photoshoots, so I used a single background image across all materials to maintain consistency. I then created digital and print artworks for sponsors, adapting the poster imagery into horizontal banners that communicated the event’s essence clearly and efficiently.
Ideation for poster
Final Poster
BurnabyNow artworks
Final design for BurnabyNow newspaper
Miss604 artworks
Final design for Miss604 website
Results & Takeaways
This project reinforced the importance of strategic planning and adaptability in meeting tight deadlines. It underscored the significance of consistency in branding across various mediums and the impact of thoughtful design choices in capturing audience attention.
Hats Off Day
In collaboration with the Hats Off Day Committee, I had the opportunity to contribute to the organization and execution of Hats Off Day 2018, one of Burnaby’s premier events. As part of my Co-op term, I played a pivotal role in updating print and website content for the event, as well as ensuring smooth operations on the day itself.
Process
During my Co-op term, I updated print and website content to align with Hats Off Day’s goals, engaging attendees with relevant pre-event information. On the event day, I coordinated logistics with entertainers, vendors, merchants, and volunteers to ensure smooth operations. I managed social media throughout the event, including scheduling posts, running a giveaway, capturing photos, and assisting with setup and takedown. A highlight was coordinating a social media scavenger hunt—planning logistics, assembling prizes, and creating posts to guide participants. These efforts contributed to a successful event with high engagement and seamless execution.
Social media post for Hats Off Day
Social media post for Hats Off Day
Social media post for scavenger hunt
Social media post for scavenger hunt
Results & Takeaways
This experience reinforced the importance of meticulous planning and effective coordination in event management. It highlighted the value of leveraging social media as a tool for engagement and interaction, and the significance of adaptability in responding to dynamic event environments.
